CONCEPT
Our designers met with our client to discuss the needs of their project. In this case, the assignment was to develop a compelling sales brochure for a fairly standard product: cubicle office furniture. The initial concept was to focus on the proven utility of the product, along with its versatility and economy.

PHOTOGRAPHY
Our designers provided art direction in the photography studio during a very efficient photoshoot.

In one day our client was able to obtain professional photography of nearly ten different configurations of their office furniture systems.

DIGITAL PHOTO EDITING & LAYOUT
From the extensive amount of photography, images were chosen to be included in the brochure.

These images were then edited to match our client's requests for various surface color options. The images were paired with text to produce a layout that evoked the simplicity and utility of the product.

PRODUCTION & DELIVERY
With the design complete, the project was sent into production. Our client received press quality proofs to review for final approval. The project was printed and assembled locally, and delivered on time directly to our client's location.